Who is NjualemATM? Okay, here is my story:
Early Beginnings
I began taking WordPress web building seriously as a child. I was fortunate to have Internet access at home from 1998 to 2000.
I developed a strong interest in design, starting with graphic design.
Since I knew how to draw, I began mastering platforms like Windows Paint and PowerPoint, where I created and animated slides.
With the advent of the internet, I became constantly online, exploring various topics. My curiosity drives me to learn about ways to make money online and the methods people use to achieve this.
One of my passions was creating my website because, at that time, it was a significant game changer. WordPress was the easiest platform to use, and I had to learn a lot of coding and various technical languages.
During my secondary school years, I was one of the first students to earn a computer certificate, where I learned to use tools like Microsoft PowerPoint and Microsoft Windows.
However, as time went on, technology continued to evolve, and I found myself distracted by other activities during my university days, which prevented me from keeping up with these changes.
The Transition to Digital Marketing and SEO
I initially pursued studies in CISCO computer networking, but I never had the opportunity to register for the exams. I realized that I wasn’t fully prepared, and life started to take control.
At that time, blockchain had become a popular topic of discussion.
I wanted to learn more about it. I began trading in currencies (forex) and gained substantial experience in trading binary options.
After several losses, one afternoon in Buea, mile 18 where I rented, I lived alongside a very good friend of mind with whom we went to secondary school together.
That evening, we both reflected on our lives and thought emphateticaly of the future and how life would be.
I could only imagine myself earning a paycheck at the end of the month, and yet we even wondered if that where going to be possible.
I still recall us choosing our favorite countries to visit whenever we became successful after the deep conversation we had.
He encouraged me to move into a professional school in the capital of the country, Yaounde, where he was before he came to study social science at the University of Buea.
After we had concluded and made our decisions clear enough, we took action.
Behold for me, when I returned home and told my parents about what I had chosen to do with my life as of that moment, they strongly agreed, but yet a different option came about which was geared toward seeking the greener pastures in Europe.
I had to study the German language, and even though I did my best, I couldn’t get the kind of grades to push me through the travel process.
After 3 months with a certificate of A1, if then became clear that my initial plan to follow yet another professional program centered around what I love doing and skilled in came to life,
I was able to write the entrance exam for the Advanced School of Mass Communication (ASMAC) and was lucky enough to be accepted under the waiting list system.
I got into the field of Advertising in the year 2015, and after my graduation, I decided to specialize in Digital Marketing or Advertising in 2018.
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Professional Growth: From Freelancing to Full-Time SEO Specialist
After working with a few startups and call centers, the entrepreneurial spirit took hold of me.
I became fascinated and passionate about developing my skills, which I knew I truly love doing and what I know I could do to make the world a better place.
I started Freelancing in 2019, doing graphic designs for individuals, small businesses, and NGOs.
I later was able to learn how to build a WordPress website from one of my mentors, Darrel Willson, on YouTube, and that is how I found SEO.
SEO felt so much like the marketing I was being taught back at school.
I wasn’t as popular as it is right now. So, with the basic knowledge I had gathered on how to build a website, I knew implementing SEO strategies and techniques were key to any website in today’s modern age.
Expanding Horizons: Current Projects and Ventures
After two years of Freelancing with national and international businesses and individuals, I realized that I had to understand how the business world operates clearly by getting myself a proper job related to my new-found passion for ranking websites.
I got my first SEO-related job in 2021 in a relatively new startup that had existed for just over a year.
We have grown now and have expanded into new market opportunities like creating an online e-commerce marketplace that valorizes African-made products to the world, and more specifically, friends of Africa around the world and on the continent.
You can visit Baobabmart and buy some cute African artifacts, special spices, and much more.
I am also working on a crowdfunding project, which is a two-sided platform that rewards people with tokens when they back or support fundraising social impact campaigns.
Visit AMRE Finance to support a well-vetted social impact campaign from around Africa and earn a token for your kind-heartedness.
Who Is NjualemATM?
I am NjualemATM (Atemnkeng) Amos, a Digital Marketing Professional and Search Engine Optimization consultant who focuses on building the digital footprint of small and medium-sized startups, helping them gain traction while navigating the intricacies of life.
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